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It's Not a Cookie, It's a Newton
August 2026
It's Not a Cookie, It's a Newton
August 2026
August
Branding
Strategy
Hencove
Newtons just gave its packaging its biggest refresh in decades. Here's what the redesign reveals about protecting brand equity.
It's Not a Cookie, It's a Newton
August 2026
It's Not a Cookie, It's a Newton
August 2026
Reading Past the AI Layer
August 2026
Reading Past the AI Layer
August 2026
August
Content
Strategy
Skipping a post because it sounds like AI feels smart, but it's aimed at the wrong target. Here's a better filter for what's worth reading.
Reading Past the AI Layer
August 2026
Reading Past the AI Layer
August 2026
Stop Measuring B2B Marketing Like It’s B2C
July 2026
Stop Measuring B2B Marketing Like It’s B2C
July 2026
July
Strategy
Content
Impressions, CTR, bounce rate: each metric measures a different stage of the B2B buyer journey. Here's how to read your dashboard like a map, not a report card.
Stop Measuring B2B Marketing Like It’s B2C
July 2026
Stop Measuring B2B Marketing Like It’s B2C
July 2026