Our Latest & Greatest Ideas

“[I don’t] give a damn for a man that can only spell a word one way.” Bold, and surprising, words coming from one our country’s most famous writers, Mark Twain. With all due respect to Twain, we disagree. In business, spelling is more than the correct ordering of letters on a page – it’s your credibility, your professionalism, and your brand on the line.

“Less hoodies, more lab coats,” said PhRMA President and CEO, Steve Ubl as he smirked at his clever delivery to CNBC anchors. In a crisis situation, companies have the options to stay silent, deny, counterattack or reframe. But, while pharma's reframing media strategy is clear, Ubl’s execution misfired.

During the past several years, the rise of the ‘robo-advisor’ has been swift, and new technology has dramatically altered the landscape of the investment industry. While the changes have presented significant challenges and concerns for advisors, we are now seeing new signs of a resurgence of good old ‘human power.’