Our Latest & Greatest Ideas

Not surprisingly, we get asked a lot, “Does my major matter?” Inquiring college students want to know what’s going to set them up for a successful career in marketing. And, nervous parents ask with the hope of keeping their kids out of the basement. Relax. It just doesn’t matter.

From ACA (Affordable Care Act) to ZD (Zero Defects), healthcare has long been known as an “acronym rich” industry. But, among business communications, it’s also known for something else: buzzwords.The problem with buzzwords, in healthcare and other industries, isn’t that everyone is using them. The problem is, they’re poorly defined, and everyone is using the same words to mean different things.

Like many companies, Hencove gets into “March Madness.” Our annual pool has nearly 60 entrants – if you want an invite next year let us know – and plenty of research, hand-wringing, and let’s be honest, guessing, goes into completing our brackets. All of this hard work, and agony, has taught us two things: 1) We should stick to our day jobs, and 2) There are valuable marketing lessons to be learned from college basketball.