Our Latest & Greatest Ideas

During the past several years, the rise of the ‘robo-advisor’ has been swift, and new technology has dramatically altered the landscape of the investment industry. While the changes have presented significant challenges and concerns for advisors, we are now seeing new signs of a resurgence of good old ‘human power.’

Look above. Is that single line of text the reason you’re reading this? We are bombarded by headlines all day, each one attempting to lure us in, tell us about a hot news topic or convince us to buy something. And a bad headline, frankly, is like beautifully staging a house for sale, but doing little to create curb appeal.

Elvis, and content, are both the king. But when it comes to reigning in your industry, blogging will keep your prospects and customers “stuck on you.” With blogging B2B companies experiencing 67% more leads than their blogless counterparts, the value and impact of blogging are evident.