Six Steps to More Successful Meetings

Six Steps to More Successful Meetings

Each month, the average employee spends 31 hours in unproductive, inefficient meetings. Estimates put that lost productivity in the neighborhood of $30 billion annually.  

Given the number of hours spent in meetings, it’s easy to imagine that people lose their focus. 

But, complaining about meetings isn’t a productive use of time, either. Instead, we recommend a few tips for more effectively planning and hosting productive meetings.

Succeeding at Your Next Media Interview

Succeeding at Your Next Media Interview

For many businesses, a surefire way to build thought leadership and brand awareness among target audiences is through coverage in key media outlets. Landing a hit in an article is an effective, organic way to reach audiences by having them ‘stumble upon’ your ideas in their normal news consumption, rather than forced upon them in an advertisement. 

But, like growing produce, organic does not mean easy; it takes hard work. Convincing a reporter of your expertise is only half the battle. The winning formula comes when a skilled spokesperson delivers meaningful messages at the right time, in the right manner.

Corporate Charity: Big decisions before writing that big check

Corporate Charity: Big decisions before writing that big check

Behind today’s charitable “big checks” there’s so much more than just a signature. No longer is a company’s giving limited to the CEO writing a check, posing for a photo with the recipient organization and walking away. Corporate philanthropy has grown up to become a key component of a company’s brand and mission.

Firing Up the PR Machine

Firing Up the PR Machine

Does public relations really work? Yes, and there’s one simple reason: people trust, and share, news content in ways that they’ll never do with advertisements.

While news consumers don’t trust all news sources, everyone has at least a few outlets that they trust. Whether they’re trade publications, national newspapers, or online news resources, we each have go-to places for information about the world around us. 

The Benefits, and Power, of Social Media

The Benefits, and Power, of Social Media

The power of social media cannot be overstated. From overthrowing repressive governments to exposing environmental risks, to helping locate people in crisis, social media has the ability to shine a light on the world. 

Given social media’s strength, it shouldn’t come as a surprise that it can even help nurture and develop leads in the business-to-business sales process. Eighty percent of leads in the B2B world come from LinkedIn.

Yet, despite the success of social media, and LinkedIn in particular, many businesses and professionals are hesitant to dip their toes in the water. Why? That’s hard to say. But, what we do know is that the more you put into LinkedIn, the more you will get out.

Fireside Chat with Chi Huang, MD

Fireside Chat with Chi Huang, MD

Here at Hencove, we are fortunate to work with many businesses in the healthcare industry craft and share their brand stories. To be effective, we rely on a deep understanding of the industry and competitive landscape. And to stay sharp we’re constantly reading, listening, and asking questions. 

Recently, we sat down with Chi Huang, MD, Associate Chief Medical Officer at Lahey Hospital – Burlington in Massachusetts to get his thoughts on the healthcare industry.