“Your Money or Your Life”: What Google’s Recent Algorithm Update Means for the Healthcare and Financial Industries

 “Your Money or Your Life”: What Google’s Recent Algorithm Update Means for the Healthcare and Financial Industries

Google holds healthcare and financial brands to a higher standard for website content and SEO

When it comes to Search Engine Optimization (SEO), life is getting harder, not easier. In fact, things seem to be getting more difficult and more complicated each year. Yet, at the same time, Google is finding ways to simplify SEO in its never-ending quest to make “SEO tricks” obsolete. That sounds contradictory, but hear us out.

“A Coke is a Coke,” but is it worth $5M?

“A Coke is a Coke,” but is it worth $5M?

Each year, the Super Bowl draws more than 100 million viewers, making it not only the most watched sporting event in the U.S., but also the most watched broadcast on television, beating out beloved shows like This is Us and events, such as the Academy Awards. The unparalleled viewership numbers make it also one of the largest advertising stages for brands to “perform” on. But this year, one notable brand will be noticeably absent from the game.

Copywriting: When less is more

Copywriting: When less is more

“For sale: Baby shoes, never worn.”

The above sentence is attributed to Ernest Hemingway, who allegedly bet his friends that he could write an entire story in just six words. As the apocryphal story goes, he wrote the one-sentence story on a bar napkin, passed it around, and promptly collected his winnings.

Regardless of whether Hemingway wrote that story, it reminds us of an important writing maxim: longer does not always equal better.

New Year’s Resolution: Adding Google Tag Manager to Your Website

New Year’s Resolution: Adding Google Tag Manager to Your Website

New Year’s Resolutions come in many shapes and sizes. Eat less. Exercise more. Sleep better. Be more positive. We’d like to add another for your consideration: adding Google Tag Manager (GTM) to your website. Consider this a quick, crash course on the topic.

Increasing in popularity in recent years, tag management tools have become a best-practice tool to deploy on websites.