Views From the Cove
New Year’s Resolutions come in many shapes and sizes. Eat less. Exercise more. Sleep better. Be more positive. We’d like to add another for your consideration: adding Google Tag Manager (GTM) to your website. Consider this a quick, crash course on the topic.
Increasing in popularity in recent years, tag management tools have become a best-practice tool to deploy on websites.
Even if you’re past the age where you dress up and stalk around your neighborhood once a year to demand candy, you’re probably going to eat at least a couple handfuls of candy during the month of October. Which got us thinking, what is the best Halloween candy brand. We couldn’t come to a consensus – you could say it was a sticky situation –and so we thought we’d share our various perspectives.
Beginning in October 2018, Google’s exact match keyword targeting became less-exact for English keywords. This means that Google now allows your ads to show up for close-variants of the exact match keywords you’re targeting. This is the second time that Google has rolled out a change like this to its advertising platform.
The World Cup may be over, but the memories and excitement will last for the next four years until the tournament comes around again. Like many large-scale sporting events, the game itself is only part of the draw. The ads that play during commercial breaks throughout the tournament can create just as much of a buzz, and can last as pop cultural icons for years to come.
Nike has long been the leader in the World Cup ad game, and its spots provide valuable lessons for any business that wants to use video effectively.
The home-delivered subscription service market is feeling boxed in.
In June, retail experts said “subscription fatigue” has taken over the consumer landscape, killing off a plethora of new entrants into the monthly box trend. Yet, just a few weeks before, the market was reported as “more crowded than ever.” So, which is it?
The truth is, like many other industries, it’s both.
The old adage “one plus one equals three,” has proven itself to be remarkably applicable in branding.
When two brands come together, not as a merger but as a joint partnership, it’s called co-branding. The brands join forces and pool their resources in order to increase brand awareness or reach higher customer value and retention. All it takes is one common factor, either a shared audience or goal, to generate a bigger presence with half the effort spent. Many marketing collaborations are developed between brands occupying similar markets.
In other cases, seemingly unrelated brands can fuse together to create something powerful. Great things can happen when brands look outside of their own locale and align themselves with unlikely but compatible partners that share similar brand promises. A cross-pollination between two radically different brands could be achieved by:
